I'm jumping past a few blog entries here .. there are a couple of drafts still in my blog folder that have yet to be published. But I wanted to share the news ... I'm podcasting!
Actually the
Center for Digital Strategies is podcasting is its
Radio Tuck program.
Radio Tuck was one of the cool things that first drew me to the center job. Radio Tuck is a series of interviews with leading executives organized and conducted by the center's second-year MBA fellows. Topics broadly fall into one or more channels: technology, supply chain and IT, marketing in the networked economy, etc.
For the longest time, it existed as a static webpage with links to mp3 and streaming audio files to download. One of my responsibilities is to maintain the site: update the page content, as well as line up interviews for the students, help them record the interviews, and convert them into audio files.
Well, this was content just sitting there ... waiting for the podcast revolution to happen!
This fall, I was doing my belated "orientation" around Tuck, which meant going around to different departments and meeting heads whom I would expect to interact with on a frequent basis. One person was Geoff Bronner, over at Tuck Computing, and he and I started talking about making Radio Tuck into a podcast. Eric and Hans (my bosses) had been dropping the word all summer and they pretty much said, "Go do it, Gen!"
Step 1. Create content. Already there! We have over 20 interviews logged into the website. And this year's fellows class seems even more eager to do interviews, which means more in the queue.
Step 2. Create an RSS feed. Geoff showed me a couple of Share Ware apps, including
FeedSpring, that help you assemble the XML file for podcatching. I just finished drafting it, and decided only to put up the last five interviews (some of the interviews are cool, but getting old). I added the link to the feed and the RSS logo on the website today. Yay!
Step 3. Market as a PODCAST. I'm planning on swapping the RSS logo for the POD logo, just as soon as I read more up on what is rightly a podcast. I'm also talking with our local Apple rep this afternoon and we're hoping to get this feed up on the
iTunes store in January.
We have an announcement coming out in the next Tuck alum magazine and will do a press release just before
Tech@Tuck.